Public Speaking and Presentations

I regularly speak at industry events. This page provides lists of topics by focus area.

Mobile Social Networking topics about which I speak include:

Mobile Social Networking: where are we and where are we heading?

First, we look at the shape of the industry: the ecosystem as a whole and its segments, business models, the users. Then we examine the societal, technological and economic drivers and obstacles. Finally we take a look into the future (I can get quantitative with forecasts, or remain qualitative). What are the changes we can anticipate in the next 12 months and beyond? How should companies prepare for these changes ahead?

Monetizing your Mobile Communities: business models and go to market strategies

This is the deepest treatment available of the different ways to monetize mobile communities and I provide many recommendations, based on case studies of successful services, on how to launch, expand and accelerate mobile social networking services.

Communities and Connections: Mobile, Converged and On-line

How are communities defined or constrained by their access methods? Why is mobile going to be dramatically more important than the on-line community market? what are the best approaches to take to maximize the experience of community members?

Breaking Down Silos: helping mobile communities retain their uniqueness while expanding their reach

This presentation is about the different causes of community silos, then a survey of strategies being explored for reducing or removing the barriers between communities. It touches on standardization, developments such as Android and customer/member privacy protection.

Social Media in moble communities: the glue that moves but always knows its location

With mobile handset hardware and software for photo and video capture fully integrated and at affordable price points, mobile communities provide the easiest way for people to
share their experiences with one another. This presentation examines trends in mobile social
media, where it is found most compelling, where it isn't necessary or wanted. The
analysis also looks at the connections between location awareness and social media in over
10 active mobile community services.

Mobile social shopping: where brands, business and social networks meet

This presentation provides an overview of one of the most exciting new revenue opportunities in mobile social networking. The services which permit people to browse, purchase, barter and recommend digital and physical goods and services will appeal to Western mass market consumers, converting them to micro-markets of customers.

Mobile Augmented Reality topics about which I speak include:

Mobile Augmented Reality Overview: where are we and where are we heading?

Market Opportunities, Business models and Go-to-market Strategies for Mobile Augmented Reality

This is the deepest treatment available of the different ways to monetize mobile AR services. I provide many recommendations, based on case studies of successful services, on how to launch, expand and accelerate mobile AR services.

Mobile Augmented Reality for Print and Publishers: popping up from the surface of the page

This presentation provides an overview of the many ways in which the print media will be improved with Augmented Reality. We begin with successful examples of AR, then discuss the enabling technologies which permit users to combine their print media and virtual world experiences. We examine the challenges such as Digital Rights Management and Customer Service which publishers will face when entering this exciting industry.

Mobile Augmented Reality for Retail and Commerce: How brands and consumers will benefit

This presentation captures the latest trends at the intersection of product marketing,
search and sales. It explains the business models and monetization strategies, key to the
exciting new revenue opportunities. The services which permit people to browse, purchase, barter
and recommend digital and physical goods and services will appeal to Western mass market
consumers, converting them to micro-markets of customers.

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