The marketplace is an industry event. It is being organized by Christine Perey, with the assistance of many highly esteemed consultants and mentors.
Please visit our Partners Page for more details.
What if I'm not a mobile AR expert and don't currently have anything to sell?
The Mobile AR Marketplace is not an appropriate place or time to get up to speed on all that is happening, the technology building blocks and the best practices. If you are new to Mobile AR and need a place to get the lay of the land, please visit our Getting Started page. There are also many alternate industry events in 2011 which are including an AR seminar or workshop.
Where will the Mobile AR Marketplace be held?
The precise location of the Marketplace will be disclosed to those who are pre-qualified on February 9 or 10, 2011. By keeping the venue of the Marketplace “quiet” until a few days prior to the meeting, it reduces the participation of people who are not pre-qualified or unprepared.
Is there a fee to participate?
No, there is no fee to those buyers and sellers who are pre-qualified and clearly members of the mobile AR Ecosystem. The time you contribute to the marketplace is already a great value to the success of the industry, why should you pay more?
Who will be available to coach me prior to and during the marketplace?
If you would like to deepen your knowledge about participating companies, you can request a consultation with an independent expert who will meet with you virtually for one hour to advise you with respect to how to get the most out of your Mobile AR Marketplace participation.
Is this the same type of event which you conducted in 2010?
In February 2010, in conjunction with Mobile World Congress 2010, Vodafone R&D provided a meeting space for an industry meeting with the purpose of exploring barriers to mobile AR industry growth and the possible role of standards. PEREY Research & Consulting organized the meeting which Dan Appelquist, the Vodafone representative to the W3C, and Christine Perey co-chaired. There was (identical to 2011) no revenue model for the meeting in 2010, so in that sense, the two meetings (2010 and 2011) are similar. The name of the 2010 event is The Mobile AR Summit.
The mobile AR Summit @MWC 2010 was what was needed/appropriate at the time but the Mobile AR Marketplace is quite different in its objectives and the processes. Regretfully, Dan Appelquist is not directly involved in the Mobile AR Marketplace and Vodafone has not yet confirmed sponsorship in 2011.
How will the time during the event be used?
The Mobile AR Marketplace will be a very fast paced event. You will need to arrive by 9:30 AM for check-in and badge pick up. The first plenary will begin promptly at 10 AM and we will break at 12 Noon for lunch. After lunch will be the time for small and short meetings with potential buyers and sellers. More details are available on this page.
We will refine this schedule to accommodate the objectives as soon as we can.
Is there anything I need to do to prepare?
Yes, you need to prepare for the marketplace in these four ways:
- prepare a short pitch which you can give to all the participants in a plenary session. Your time will be between 3 and 4 minutes.
- Spend time understanding who you really need to meet with and why. If you need any assistance with this process, please contact the Mobile AR Marketplace organizer who will introduce you to a consultant for a no-cost consultation
- Based on your needs, prepare questions which you wish to ask prospective suppliers. These will be helpful during the Flash Meetings portion of the Marketplace.
That should be about it!
What should I bring?
Mobile AR Marketplace participants may not know of your company already so, in addition to your business cards, it might be a good idea to provide a simple brochure/flyer on paper or on a memory stick, as you might distribute and pick up at a booth in a fair or exhibition space.
You may want to create and bring a sign (poster, something mounted on foam core or a vertical roll-up banner) which you can stand near to point out key points you want to make during your pitch and during the networking luncheon.
Demonstrations often help a buyer to see if the merchandise or service is attractive and has precisely the features they need. A live demo can be the focus of discussions, but we do not recommend that these be used during the Flash meetings. We hope that the Flash meetings are a time for establishing what terms or "shape" a deal between a buyer and seller might make sense.
How many people are expected?
There are potentially hundreds of people who fit our criteria and could pre-qualify, but this is our first Mobile AR Marketplace so it is unlikely that all those interested will recognize the need to invest their time in this special event.
We are not sure how many participants we will attract, however, due to the size of the venue and the time constraints, we estimate that there will be no more than 30 fast pitches. Should there be more than 30 participating companies, first priority will be given to sponsors. We may shorten the time allocation during the second hour (after the first 20 pitches) to fit in more companies.
We will also consider the order of sign up in determining how to use the Fast pitch segment; those companies that sign up earlier will be guaranteed a slot.
