Enterprise AR is in or near the trough of disillusionment, as described in the Gartner Hype Cycle. Before users really benefit fully from the proposed productivity gains, the technologies will improve, the ecosystem will expand and customers will develop new practices and procedures.
Obstacles to enterprise AR adoption are varied and complex, involving many different groups with a wide range of constraints. They frequently interlock and overlap. This ISMAR workshop will seek to provide practical, data-driven measures and solutions to addressing obstacles identified by participants and members of the AR for Enterprise Alliance (AREA), the world’s only membership-driven organization focusing on enterprise AR adoption.
The topics and questions on which this workshop will focus include:
- Identification and classification of current and future enterprise AR adoption barriers
- Change management and digital transformation programs
- Appropriate measurement of enterprise AR adoption (penetration levels)
- How to balance research and production-grade systems in enterprise environments
- Design for success in enterprise AR introduction projects
- Organizational measures to reduce enterprise AR adoption obstacles
- Technology-supported measures to reduce enterprise AR adoption obstacles
Due to the increasingly high level of interest among enterprise customers for AR tools and systems and the lack of peer-reviewed research published on these topics, this workshop is highly relevant to ISMAR participants.