April 29, 2011
8:00 AM-9:00 AM Registration and Complementary Coffee/Tea
9:00 AM-9:30 AM Welcome Address and participant introductions
9:30 AM-10:00 AM "Status of Augmented Reality
Around the World"
Christine Perey, PEREY Research & Consulting
10:00 AM-10:20 AM Morning Coffee/Tea Break
10:20 AM-11:00 AM Session: Strategies for Publishing AR Content
Speakers: King Yiu Chu Layar B.V.
Allen Lu, Senscape
Philippe De Passorio,Total Immersion
11:00 AM-12:30 PM Session: The Greatest Opportunities for AR
Case Studies from Around the World
Adapted for the Chinese Market
Speakers: Professor Yongtian Wang, BIT
"Digital Reconstruction and
China’s Cultural Heritage"
John Lee, Mobile Bus
"Working with the Network
Providers and Device Makers"
Morikawa Kazumasa, Qoncept
"Experiences with ScanIt and
other projects in Japan"
Mei Lan Jiang, AiSIDe Alliance
"Enriching Content with AR"
Tsutomu Miyashita, DNP DigitalCom
"AR-Assisted Navigation and
other successful DNP projects"
Jung-Hee Ryu, Olaworks
"Experiences with the
ScanSearch Service"
12:30 PM-1:30 PM Luncheon and Demonstrations
1:30 PM-2:30 PM Session: The Requirements for AR in China
Speakers: Christine Perey, PEREY Research
& Consulting
"Success Factors for AR Growth"
Huang Cheng, ZTE
"The ZTE Proposal for a new
Mobile AR Architecture"
Jinlong Pang, AutoNavi
"Access to Geo-Positioning Data"
[Speaker TBD]
"Smart Phones and Fast Networks"
2:30 PM- 3:15 PM Session: The Business of AR in China
Speakers: Thomas Meyer, MobileNow
"Launching mobile AR in China"
Linda Jiang, Umeng
"Making the best mobile AR
Product and Content Bundles"
Christine Perey, PEREY Research
"Obstacles to Growth of AR"
3:15 PM-3:45 PM Roundtable: Investment Opportunities for
AR in China
Selected Speakers and Participants
3:45 PM-4:15 PM Roundtable: The Future of AR in China
Selected Speakers and Participants
4:15 PM-4:30 PM Conclusions and Close of Meeting